Google Updates: Penguin

Google Penguin is an algorithm that penalized the spam sites i.e the sites which have low quality sites, over optimized sites or bad sites etc.

If you are penalized, then there must be a valid reason:

• Site might be violating quality guidelines.
• Site may be different to users and google(Cloaking).
• Site may contain flash, java scripts etc i.e harmful elements.
• Sites may contain link exchange from bad sites.

Recovery Tips:

• Shouldn't have hidden content or links.
• Shouldn't send automated queries to google.
• Should use only relevant keywords.
• Don't create duplicate domains or multiple pages.
• Don't use cloaking or sneaky redirects.
• Shouldn't use virus, trojans or other badware.
• Should use original content.
• Don't use 'doorway'.

Cloaking:

A website that returns altered content to the search engine while crawling. This kind of sites contain different pages for humans and bots.
This method is used to get listed quickly and rank high by misguiding the search engines through the content and keywords.
It is a black hat technique which will not give permanent ranking results.

Google Updates : Panda

Google's Panda is a ranking factor that has been added to the google ranking algorithm. It is basically a filter that is designed to identify the low quality page i.e articles, blog and simply copy and paste from other sites.
Google introduced "Panda" to serve the quality result to fuel the usage. Google check's the quality of content on the web page in order to deliver quality result to users.
That's why google has introduced Panda to removed spam results from their SERPs.

Important Terms

Do you know about the following terms?

• Rich Snippet
• Schema Tag
• Structured Data
• Site Links
• Bread Crumbs
• Rich Cards
• Micro Data

Do you know the CRM?

Customer relationship Management.

Will catch you soon with the details....
Till then try to answer these.

On Page Optimizing Tips

URL Naming

Try to include main keyword in the URL.

Title Tag

Use keyword at first place so that visitors can be attracted.

Meta Description

Many search engine at the times uses description tag at any time. So use keywords in beginning to attract the visitors.

Meta Keywords

Many search engines not count meta keywords now but its still worth something to have your site rank.

Alt Tag

It is used with images for image optimization. Crawlers are enable to see images so these text helps to read images through the alternative tags.

URL Structure

It should be short, static and SEO friendly i.e special characters shouldn't be used.

Headings

H1, H2, H3.. tags should be used properly according the headings and sub headings.

Valid HTML

Use the tools to check the HTML errors and resolve them.

Robots.txt

Create proper file for the search engine allowing or disallowing them to crawl links.

Sitemap.xml

It helps search engine to crawl website pages. It is a kind of road map of a website.

Internal Linking

Proper linking to accurate pages with strong tags.

Content

Content, containing keywords, must be unique and theme related.

Search Engine

These are the programs that search documents for specified keywords and returns list of the documents where keywords were found.

Working:

• These engines uses robots also known as spiders to search the internet for website.
• The results are, then, kept in database which is then indexed based on the word found and the location of the words as well.
• Keywords are then searched and search engine returns the related results.

Spider:

It is a program that a search engine uses to seek out the information on the WWW, as well as to index the information that it finds so that actual search results appear when a search query is entered for a particular keyword.

Names of Spider:

Yahoo: Yahoo Slurp

Google: Googlebot

Bing: Bingbot

Robots:

It is set of instructions for visiting robots/spiders that index the content of website. It provides a map for what they can and cannot index. The file must reside in the root directory.

Basics of SEM

SEM stands for Search Engine Marketing. It is a form of internet marketing which involves website promotion through SEO and PPC.

SEO stands for Search Engine Optimization. It is the best way to increase the visibility of a website in search engine. It is a technique which helps search engines find and rank your site higher than millions of other sites and thus helps to get traffic.

PPC stands for Pay Per Click. It is also a technique of internet marketing. It pays the fee to advertisers each time when is ads is being clicked.